Client: HP
Agency: gyro Madrid

Working for gyro Madrid within the creative team, I developed a series of characters that were used as the main image for this corrugated packaging event. I was involved in the creative process from start to finish and my illustrations were produced as series of exclusive cardboard art toys that served as a direct mailing invitation for HP’s VIP clients.
Overall design and art direction of all printed materials, web applications and collaterals for HP’s Packaging Summit 2012



Art Direction


Print and digital collaterals