The concept behind the development of the brand was to highlight the use of top quality organic ingredients to produce high standard home-made baked goods.

The design for the packaging needed to be simple and dynamic, allowing to easily incorporate new products. The cost of printing would be reduced by using rubber stamps to brand labels, bags and stationery. This would give the brand flexibility to evolve according to the client’s needs.

I designed patterns inspired in the core ingredients, the grains, so these could be stamped to label each product according to its composition.